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2016 Mobile Ad Summit
Friday
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September 
27
 at 
7:00pm
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Interview Skills Training

Friday
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September 
27
 at 
7:00pm
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Starting your own business and picking the right niche in no time

Interview skills training is an important part of every interview process. Business owners know that interviews are stressful affairs. Yet, they must go through them, even if their personnel department is full of people who don't know what to say. Interviewing for jobs can be exasperating. So how do you make it easier on yourself and your interviewer?

Schedule a meeting with several hiring managers to discuss the current hiring process and how they approach interview skills training. Give interview training to current hiring managers so that they have an updated strategy for coping with the stress of an interview. Create several different interviewing checklists for future hiring managers: Do they always answer the same questions? What type of answers do they give? How did they become a leader?

Most managers think that elearning will not be valuable for them. This simply is not true. Interviewing is very difficult and a business owner cannot expect their employees to ace interviews. However, by taking advantage of effective interviewing tools, employees will learn new ways to approach hiring. That's why more businesses are turning to online training.

Online training is not just for new hires. Companies who are hiring new employees or those needing refresher courses are also finding value in structured interviews. It's much harder to teach someone how to do something than it is to teach them how not to do it. Structured interviews help companies weed out the least talented candidates. These interviews are organized in a way that makes it easy for hiring managers to evaluate each candidate based solely on skills and qualifications.

The best part about this process is that hiring managers don't have to do any research. All they have to do is sit in front of a computer and receive immediate answers. The interviews are conducted through video clips that make it easy for interviewers to see a candidate performing his or her job skills. It is a perfect solution for both the HR department and the interviewing staff.

In a time when budgets are shrinking, hiring managers have no choice but to seek out online training for this important skill. With budgets being tightened everywhere, it is more important than ever to hire people who can provide an accurate and detailed answer to interview questions. Being able to perform at a high level takes practice, and most hiring managers don't have the time or resources to devote to learning new interviewing techniques. However, if a company is serious about increasing their level of efficiency and reducing the number of mistakes made during the interviewing process, then they should consider structured interviews. That's where online training comes into play.

The idea behind structured interviews is simple enough. Rather than conducting a series of "cold calls" to try to determine whether candidates are likely to be successful, hiring managers can set up interviews using structured questions. These questions are designed to help interviewers zero in on the specific skills necessary for the position. Using specific examples can also help interviewers determine which specific skills candidates need to focus on. This is especially important when hiring managers are dealing with a large applicant pool. If a hiring manager wants to interview a large number of applicants, then it makes sense to break the interview down into several specific groups.

Another great aspect of taking an online interview course is the ability to listen to previous interviews. A good interview course will allow applicants to listen to actual job interviews that were conducted by hiring managers. These training sessions can help a person become better at recognizing key indicators that indicate the success of job interviews. When listening to previous interviews, a hiring manager can pick up key information that will help them evaluate applicants. This type of training will benefit job interviews in many ways, allowing job seekers to become more effective at their future interviews.

The mobile advertising revolution is here.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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